Vladik Khononov
I Model Business Domains For Fun
biography
Having over 15 years of experience in the software industry, Vladik has worked across multiple business domains, including advertisement, healthcare, telecommunications, and customer acquisition. Currently Vladik serves as the Chief Architect for Internovus, where he is in charge of large-scale projects, and an international developers team.
Vladik’s main areas of interest are Domain-Driven Design, Distributed Systems Design, Cloud Computing, and building effective teams.
When he's not geeking out, Vladik reads lots of books on various topics, photographs nature, and repairs his r/c aircrafts.
Talk Session
Tackling Complexity in Large-Scale Marketing Systems
Turns out Domain-Driven Design works not only for cargo shipping. In this session I’d like to share the story of Plexop. Plexop is a large-scale marketing system that spans over a dozen of different business domains - from management of advertising spaces to sales agents’ commissions. To implement Plexop we had very limited resources and a very short time to market. That’s why we embraced Domain-Driven Design from day one, and boy did it pay out.
I will show how DDD allowed us to manage complexities, talk on different strategies for defining context boundaries that we’ve used, and of course, the things that we have learned the hard way - by making our own mistakes.